More genuine urban fashion brands are beginning to spring up in the Nigerian fashion scene. The direct effect of this on our lifestyle is perhaps that, we wouldn’t have to resort to “bend down select” (Yaba) to get make-shift cool urban wear; tees hoodies, lumberjacks, athleisure tracks, you know the rest. Neither do we have to admire foreign brands in awe with no easy access or money to make authentic purchases.
The period where “bend down select” was our only recourse for urban wears should be put behind us. I understand several people might have different reasons for shopping fairly used clothes, but in the light of the surge of indigenous urban brands in Nigeria (affordable and luxury types), we can safely put that habit away. More importantly a reason, is to allow for a value based ecosystem for producers and consumers in the Nigerian fashion sector.
But before we proceed to this carefully curated list of urban fashion brands in Nigeria, what really is categorized as urban fashion you may wonder?
Urban wear is usually used to designate fashion-style originating from the streets rather than from the runway. Though many designers later appropriate these street trends and create collections and sell en mass. Urban trends vary from city to city according to its pulse and inspiration.
Here we go!
Dubbed as a contemporary streetwear brand, Sanusi Lagos is fashion label that aims to capture and promote the urban culture forward in Nigeria-Africa as well as bridge the gap for affordable luxury streetwear clothing in Nigeria-Africa.
Launched October of 2013 by iamsneakeeboy, the sport-luxe wear brand as styled many A-list celebrities in Nigeria and is a favourite amongst fashion and music influencers in the city of Lagos where the brand is based. Sanusi Lagos so far, has offered four collections since inception, Discrete luxury, Royal bloom, The Pushas collection and most recently the Against all odds collection.
Launched in 2013 in the UK as a high-end casual wear brand, Garbe life captures the vibe of Nigerian lifestyle through aesthetically designed graphic illustrations and typography. Be it for an event like Gidifest, or celebrating icons like Fela Kuti or Chinua Achebe, Mr Garbe creates pieces that most Nigerians can relate to. His pieces is a favourite amongst the alternative music goons in Lagos, having been donned by artist like Tomi Thomas, Leriq (producer), SDC, and pop culture influencers like Noble Igwe, Bayo Oke-lawal and Falz. Shop them on garmspot.com
Mojo Kojo is an African Print Streetwear Label created for the celebration of African culture. their pieces are delicately handmade by a team of artisans both in Nigeria and the UK and their fabrics are sourced from local markets in Lagos, Nigeria. The fabrics are characterised by traditional African motifs, figurative patterns and subtle colours to wear to your favourite festivals and parties. Shop the brand here
This Nigerian urban streetwear brand Recently debuted their creative capsule titled “Project 18” shot by Thompson S Ekong (@__tse). Project 18 creatively promotes Nigerian values of freedom, peace and unity. David Blackmoore trendy wears, be it oversized tops or plain back/white print t-shirts are created to promote a sense of belonging and pride among Nigerian-African youths. Shop them on garmspot.com
24 apparel celebrated their 5 years anniversary on November 10 2017. Marking 5 years of creating ethical and quality pieces for their customers and followers. 24’s body wear line is one of the classiest in the market, as they pay attention to the breath-ability of their fabric and its fit. Their snap-backs are also designed aesthetically to capture cultural elements in the Nigerian culture.
Shop 24 here
Fresh off showcasing at the Lagos Urban Fashion Show, displaying some of the most street-urban inspired pieces. Ian Adorniss also dazzled with edgy brightly coloured pieces, when it collaborated with Carl Cobaine for their SS17 sanguine path collection. A collection that was prominently featured on several top fashion blogs.
Their prominent piece is the Joggers and sweatshirt wear, coming in a variation of colours, fabrics and innovative mix-match. Follow at Ianadorniss to keep up with their releases.
Inspired by is relocation to Lagos to start his menswear brand, British-Nigerian stylist Tokyo James has always been an eccentric figure in the fashion-style scene (especially in London), where is creative direction expertise as seen him direct digital campaigns for global brands like Puma Black Label, Brioni among a host of others.
This sleek menswear brand commits itself to creating unique designs, with its focus on creating for men who crave simplicity with edge. The brand has been featured on urban lifestyle blog Highsnobeity and other top media platforms as Nataal, CNN, Marie Claire to mention a few.
Found on Mosley road, Ikoyi-Lagos, but with a growing presence online, 87 origins is dubbed as an online fashion and lifestyle store poised with making modern and sophisticated garment. This unisex urban wear brand provides an array of products crafted with attention to detail. 87Origins is also one of the few brands offering a couple of options when it comes to accessorizing, ensuring that your street-style look isn’t left tasteless. Their small leather goods as they categorized it, is a go to option for daily sojourners in the city. You also find options like hats in their store and their layer stacked rings are one of the most coveted in town.
This list can’t be truly comprehensive without mentioning Bayo Oke-Lawal’s, Orange Culture. Tagged as an Androgynous menswear brand and designed for a creative class of men or really for youth’s in the modern era. Orange’s range of product might make it difficult to put the brand in only one category. Their pieces range from knitwear outerwear, silk shirts, adire print styles or basically urban wear like those seen in the “IF” collaboration with Davido in September, 2017. The remarkable feature about the brand is that you would never find an Orange Culture collection or design that’s lacking in edge, effort and creativity. Even heir minimalist pieces have defining aesthetic to it whether in garment structure, fabric choice or styling.
Many Nigerian contemporary fashion brands have their own urban line, so there is really no limit to shopping for urban wear, check out your favorite designers to see if they offer an urban wear line.
Do you know urban wear brands in Nigeria that’s doing well? Tell us about them in the comment section.
Stay tuned for our list on urban wear brands in Africa.