Adekolu Samuel aka Soft is the Creative Director of StudioSoft, a Fashion stylist, writer and content creator currently with Nigeria’s no 1 radio station, Cool FM.

He’s our Fashion Dazzler for the week. Enjoy our chat with him.


NSPK: Is there any experience from your childhood that set you up for a career in Fashion & Style?

Soft: Growing up as a chubby kid, I was always particular about how my body insecurities were exposed in clothes. I guess that was the root of my fondness to boxing styles and stuff.

NSPK: Tell us about your first professional encounter in the fashion industry, did you like it?

Soft: Yeah. For some reasons, these clients had this pre-notion that I was extremely talented and so my rookie mistakes were overlooked, or unnoticed. Haha!

NSPK: What’s your typical day like as a fashion creative/entrepreneur?

Soft: Surf through pages either in a bid to network or get some inspiration. Half the times honestly, I just become aware. That’s it… “Aint nobody making new friends these days”

NSPK:Tell us about the source(s) of inspiration for your personal style

Soft: Personal style. I would say Kanye, and a host of Balenciaga-esque pieces. My styling wardrobe has bits of everything however.

NSPK: What do you hope to communicate when you assemble pieces for your daily looks? Is there any message behind it?

Soft: “I am free with whatever you do. There’s no such thing as society expectations in your head.

NSPK: Tell us about the most common remark(s) you get about your personal style?

Soft: This is mad soft. Yeah.

NSPK: How do you rekindle your passion for your work when you are feeling unmotivated?

Soft: I go through screenshots of my idols in my gallery. Basically remind myself of these vows.

NSPK: If you could change one thing right now about your industry what would it be?

Soft: No backstabbing and sentiment-based contracts.

NSPK: What work/project in your career thus far are you most proud of?

Soft: None

NSPK: What useful development are you hoping to see in your industry, that you believe will be immensely beneficial for the future

Soft: Easier and better fabric importation.


1. Twitter or IG? – IG
2. Notepad or eWriter? – eWriter
3. Coffee or Tea? – Tea
4. Read a book or Listen to podcast?– Read a book
5. Comfort or Fashionable? – Fashionable please
6. Current song on replay?Jealous – Fireboy DML

7. Favourite TV show of all time?Vikings
8. Idea for a perfect date? – IN-DOOR doing all our favorite things together

9. Favourite perfume/makeup brand? – Not big on scents

10. If you had to wear one fashion brand for the rest of your life, who? – Adidas