Onyeka Nwobu is a terrific creative strategist who resides in Lagos, Nigeria.
The O, as she is now otherwise known has been described as a provocative writer, and fashion journalist.
Her work also transverse the interlaced fields of fashion styling and creative direction.
She founded Frugirls in 2017 with her sister Ifeoma Nwobu, to cater to girls who want to look good, and do so on a budget.
Onyeka features as our Fashion Dazzler this weekend in our ongoing interview series with fashionable creators across Africa and in the diaspora.
NSPK: Is there any experience from your childhood that set you up for a career in Fashion & Style?
The O: There’s no one experience per say. I mean, my parents had very good eyes for style, especially my mom. She’d dress my siblings and I up in very unique outfits, so, I guess that helped train my eyes as a child. As for a career in fashion, I never really thought about it. I guessed it happened because there was the passion for it. However, my career spans beyond fashion, I’m also currently building a career in marketing and advertising.
NSPK: Tell us about your first professional encounter in the fashion industry (did you like it)?
The O: That would be my time at Spice TV Africa. I was a production/digital media intern. I found it quite interesting actually. I mean at the time, I had no experience and I was honestly very happy to just be in a space that enabled me pursue my passion.
NSPK: Whats your typical day like as a fashion creative/entrepreneur?
The O: I believe the appropriate term would be “Corporate Creative” as that’s really what I am. A typical day for me would be waking up super early like any other 9-5er, getting my act together and heading out to work. Most of my work, creative or otherwise is done from the office. A lot of the time, you’ll find me in brainstorming sessions, crafting creative copies and generally liaising with clients/employers.
NSPK: Tell us about the source(s) of inspiration for your personal style?
The O: To be very honest, I’m my own source of inspiration. I mean, I look through magazines and blogs but I don’t necessarily draw inspiration for my personal style from these platforms. My style is too Me to tap from anyone else’s.
NSPK: What do you hope to communicate when you assemble pieces for your daily looks? Is there any message behind it?
The O: Originality and comfort!
NSPK: Tell us about the most common remark(s) you get about your personal style?
The O: “Your style is… Different”.
NSPK: How do you rekindle your passion for your work when you are feeling unmotivated?
The O: I literally STOP. I put a stop to every single thing. I explore life in general as well as my other passions. I find that this makes me miss it, so, when I come back to things, I feel refreshed and I come back with a fresher perspective.
NSPK: If you could change one thing right now about your industry what would it be?
The O: Well, locally, I see of development and activities around High Fashion and Luxury, however, I believe that more should be done in terms of development as regards the mass fashion industry. With the economic situation, the ratio of people who can afford luxury or high fashion pieces cannot be compared with those who can’t. I think more needs to be done in that regard.
NSPK: What work/project in your career thus far are you most proud of?
The O: Honestly, NONE. I’m creatively insatiable in the sense that as soon as I put out work, I start to work on another project and I try to look for ways to do that project better and differently. However, I felt good about my creative direction for the second edition of the GTBank Fashion Weekend Magazine. It was well received (going by the feedback I got) and that gave me the much needed encouragement to forge ahead, haha.
- Twitter or IG? – IG.
- Notepad or eWriter? – None : I’m a pen and paper type of girl.
- Tea or Coffee? – Coffee – I like to stay “High”.
- Read a book or Listen to podcast? – Read a Book.
- Comfort or Fashionable? – Both – They shouldn’t be independent of each other.
- Current song on replay? – Before I let Go by Beyonce.
- Favourite TV show of all time? – Being Maryjane
- Idea for a perfect date? – Hmm…a simple picnic by the beach at sunset. I’d actually really love that.
- Favourite perfume/makeup brand? – Perfume – Olympea by Paco Rabanne…not big on makeup.
- If you had to wear one fashion brand for the rest of your life, who? – Haha…FRUGIRLS!